Some Problems in Today's Office Chair Market

With the development of social economy, the market of office chair is expanding rapidly. While the market is expanding, the problems of office chair are constantly emerging. First, some office chair manufacturers lack scientific marketing strategies, which are mainly reflected in the lack of long-term, stable and scientific marketing plan guidance on marketing issues such as marketing, market promotion, channel management, logistics distribution, after-sales service and manufacturer relations. The following is a brief talk about several problems existing in the office chair market.

Existing problem 1: there are more and more office chair brands, resulting in confusion of market brands and disorder of market competition. In addition, the regional characteristics of office chairs are obvious, resulting in only a few places of origin of office chairs.

Problem 2: some low-end office chair manufacturers have become the production bases of foreign office chair enterprises, which also leads to the fact that local office chair manufacturers have been producing the office chairs of foreign enterprises, and the quality of their own office chairs has not been improved.

Problem 3: the R & D and design capacity of office chairs is insufficient and short. Most of some small and medium-sized office chairs can only rely on products developed by imitating other office chair manufacturers.

Problem 4: fake and shoddy office chairs impact the market and disrupt the market order. Some big brand office chair manufacturers have been affected by a certain reputation.

Problem 5: the R & D of office chairs in terms of green environmental protection is insufficient, and the production technology of some office chair manufacturers is not mature enough. Lack of relevant technology and experience in R & D, design and production.